“Thanks for celebrating with us today! Please put your cell phones away – our wedding is unplugged!” Today’s brides and grooms trust the responsibility of documenting their nuptials to the experts, asking guests to be fully present in their moment and to prevent cell phones’ infringement on the professional’s frame. Couples asking guests to stow phones when they exchange their vows are conversely providing charging stations at their receptions and taking advantage of new technology trends to preserve their wedding day memories.
Current brides and grooms don’t want the stilted, posed photographs that were taken at their parents’ weddings. Candid pictures capturing spontaneous, emotional moments with a photojournalistic style are trending over formal portraits.
Robert Evans shoots high-end wedding photography all over the world and here at home, including documenting the nuptials of Angelina Jolie and Kare-11 newswoman Rena Sarigianopoulos. As one of just 33 “Sony Artisans of Imagery,” Evans credits camera technology for what he sees as the biggest trend in wedding photography today.
“The high ISO [a light sensitivity scale] capability of Sony cameras is making it possible to not even use flash…in low light situations. In the last year or so, I have barely used my flash during receptions and ceremonies.” In addition to the warmth and elegance of photography shot with available natural light, Evans points out that not using a flash allows him to get the best shots unobtrusively. “I capture more emotion and real-life moments because a lot of the time, people don’t even realize I am taking their photograph.” The silent shutter on his camera helps, too.
Some couples seek out unique videos of their festivities through drone technology. A few local videographers offer sweeping, bird’s-eye views of festivities by area lakes and on country club lawns. The potential distraction of drones seems more appropriate for receptions than weddings. For a more inconspicuous and intimate perspective, some trendy brides ask florists to leave room for hidden GoProTM cameras in their bouquets to preserve their personal point-of-view memories.
Today’s reception photography is all about capturing fun and motion. In direct contrast to Evans’s discreet documentation style, some photography technology ends up being part of the action and entertaining guests.
Photo booths are a time-tested way to combine reception fun with saving memories. Photo booth technology called TapSnap™ offers an on-trend twist to the old favorite. Guests pose for pictures with standard props like in traditional photo booths; they can also use the touchscreen to drag and drop digital props into photos, including custom images of the bride and groom. They can play with movie-style, green-screen backgrounds and multiple images can be looped together to create GIFS. Partygoers can add filters and write messages on their pictures, then share them on social media. Instantly printable 4×6” party favors complete with the couple’s monogram and wedding date are part of the package.
Locally operated by Michelle and Shannon Hotakainen, much of TapSnap’s magic is in the technology, but a lot of the fun comes from the franchise owners engaging with guests. “The machines are easy to use – we’re there to make sure people find all the capabilities and have fun with it.” TapSnap capabilities also include SnapCast™, allowing friends and relatives who can’t attend to follow the fun in real time and through the next day. Newlyweds get a flash drive full of pictures to self-edit and post via a paid photo archive and sharing website called SmugMug™.
Capturing panoramic shots on the dance floor doubles as entertainment when couples throw a camera ball into the mix. The photographer of the moment tosses the ball into the air; when it reaches its highest point, the multiple cameras in the ball create a 360-degree panoramic shot. (Camera ball technology is best suited to almost sober guests, since the photographer also needs to catch it before it lands on the dance floor.) Starting at about $100, many camera balls are water resistant, making them ideal for destination weddings at the beach or tropical honeymoon adventures.
Technology changes quickly. Who knows what trends will surface by the time today’s newly-engaged couples tie the knot. Brides and grooms in the New Media Age share the same sentimental desire to preserve a record of their romantic day as their parents did, in their own generation’s way, surrounded by the support and affection of their favorite people. Cheers to love and marriage!
More details at robertevansimagery.com and tapsnap.net